LEADERSHIP DYNAMICSINTERNATIONAL
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The 52 Principles

One principle a week.
Fifty two weeks.
One transformed leader.

Velton's complete body of work, rebuilt as a daily practice. Every week you take one principle, sit with it, act on it, and write down what happened.

Start Your YearSee All 52
Where It Comes From

Not a list someone invented. The curriculum, unpacked.

The thirteen modules of the Leadership Dynamics Academy each contain four principles. Thirteen times four is fifty two, which is also the number of weeks in a year. That is not a coincidence, it is the design.

Weekly

One principle at a time

A new principle unlocks each week, in the order Velton teaches them. No skipping ahead, because the order is part of the method.

Daily

A reflection and a micro-action

Each day gives you one thing to think about and one small thing to actually do at work. Five minutes, not an evening course.

Ongoing

Streaks and progress

Your journey, your streak, and how far through the fifty two you are, plus a daily reminder email so the practice survives a busy week.

The Full Curriculum

All 52 principles

Grouped by the module each one belongs to. This is the entire year, in order.

Module 1 · It May Sound Simple but it's Very Important · Weeks 1 to 4
1Share Your Vision, Don't Create Their Task List
2The Importance of Creating an Environment of Empowerment
3Communicate, Communicate, Communicate
4Speaking Positive Words into Your Environment
Module 2 · Team Principles That Work to Replace Me with We · Weeks 5 to 8
5Recognizing Your Strengths
6Coming to Grips with Your Limitations
7Hiring the Right People
8Valuing Difference & Diversity
Module 3 · Developing and Maintaining an Environment of Excellence · Weeks 9 to 12
9The Power of Treating People the Way You Want to be Treated
10Being Real, Not the Person Behind the Curtain
11Being Approachable, the Value of an Open-Door Policy
12Being a Coach, Not a Police Officer
Module 4 · Creating a High-Performance Culture · Weeks 13 to 16
13Listening Like Your Life Depended on It, Because it Does!
14Managing by Walking Around
15Accentuating the Positive not the Opposite
16Searching for the Answers, Don't Make Assumptions
Module 5 · Success Requires Access, Don't Be an Island · Weeks 17 to 20
17The Best Way to Become an Expert; Surround Yourself with Experts
18Being a Passionate Student
19Developing a Supportive Network
20Identify Your Role Models Wisely
Module 6 · Creativity is the Key: Imagination Creates New Opportunities · Weeks 21 to 24
21Encourage Out of the Box Thinking
22Embracing Change and Releasing Paradigms / Be Willing to Change
23Challenging the Status Quo
24Encouraging and Valuing Collaboration
Module 7 · Be Driven by Your Principles · Weeks 25 to 28
25Never Substitute Profit for Values
26Accepting Responsibility but Sharing Accolades
27Recovering from Adversity
28Learning to Swim with the Sharks (Managing in All Directions)
Module 8 · Leading on the Cutting Edge Requires Continuous Sharpening · Weeks 29 to 32
29Knowing and Understanding Your Competition
30Be Willing to Explore
31Are You Up to the Challenge? Being a Risk Taker
32Staying Connected
Module 9 · Customer Experiences are Important to Your Success · Weeks 33 to 36
33Being Impeccable with Your Words
34Understanding and Communicating What it Means to Serve
35Identifying and Removing Obstacles
36Looking for Ways to Improve, Leveling Up
Module 10 · Mind Over Matter: Keeping Your Mind on What Really Matters · Weeks 37 to 40
37Pushing Yourself to be Consistent
38Don't Take Things Personally, It's Business Not Personal
39Being Responsible and Accountable
40Teach Don't Preach
Module 11 · It's No Hocus Pocus, It's All About Your Focus · Weeks 41 to 44
41Being Intuitive, It's the Secret Sauce
42Seeing it Through, Never Give Up
43There is a Difference, Be Confident, Not Arrogant
44Lead by Example, Never Let Anyone Outwork You
Module 12 · Patience is Truly a Virtue · Weeks 45 to 48
45The Value of Thinking Before You Speak
46The Key to Maintaining Your Emotions
47How to Better Understand the People You Are Leading
48Having Fun! Find a Way to Make it Fun and Watch the Productivity Soar!
Module 13 · How to Add Value That People Recognize · Weeks 49 to 52
49Practicing Situational Leadership
50Setting and Maintaining High Standards
51Learning to Read Between the Lines
52Focus on the Leave Behinds, Not the Take Aways
The Discipline

Motivation gets you going, but discipline keeps you growing.

Velton W. Showell III
Membership

Begin your leadership journey

52 weeks. 52 leadership principles. One transformational year of daily practice and reflection.

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  • All 52 leadership principles
  • Daily reflections and micro-actions
  • Progress tracking and streaks
  • Daily reminder emails
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For Organizations

Give it to your whole team

The 52 Principles works on its own, and it works even better as reinforcement between Academy sessions. Your managers spend a day with Velton, then keep practicing what he taught them every week for the rest of the year.

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